The Landscape
Why PPC and Google Search for Law Firms Is Different
Legal PPC is one of the most competitive advertising environments in the world. Clicks are expensive. Competition is aggressive. The wrong strategy and execution can end up costing thousands of dollars in wasted ad spend.
Focused Expertise. Proven Results.
We build high-performance Google Ads campaigns for the practice areas where precision and profitability matter most. "Personal Injury, Mass Torts, Worker's Compensation, DUI & Criminal Defense, Family Law, Medical Malpractice, Employment Law, Estate Planning"
- Personal Injury
- Family Law
- Mass Torts
- Medical Malpractice
- Worker's Compensation
- Employment Law
- DUI & Criminal Defense
- Estate Planning
Advanced keyword strategy
Location based intent targeting
Aggressive negative keyword filtering
Conversion-focused landing pages
Attribution Setup - Call tracking
Data-driven bid strategies
Deep understanding of case value & ROI
Our Process
How We Execute.
Step 01
Strategy & Market Analysis
Business: Understanding goals, client types, and target CPA.
Competitors: Keyword and funnel analysis of top rivals.
Geo/Demo: Precise city and demographic targeting.
Step 02
Campaign Architecture
Keywords: Core intent list + negative exclusion list.
Ads: Text, display, and video variation testing.
Landing Pages: Audit, design, and development for conversion.
Step 03
Launch & Optimize
Budgets: Daily and monthly planning per campaign.
Keyword Opt: Constant blocking of non-performers.
Ad Opt: Aligning intent with relevant, high-CTR creative.
Step 04
Scale What Works
After testing a sufficient amount of traffic and making the proper optimizations, the objective is to have campaigns that are delivering positive ROAS (return-on-ad-spend). At that point we can start increasing budgets on what is working while we continue to optimize and make the campaigns run as efficiently as possible as we prepare for any new objectives our clients have.
Step 05
Grow in Every Way Possible
Once we have your Google campaigns dialed in, we may want to look to expand your organic reach by implanting the best SEO practices in the industry. Or, we could potentially look to execute buys on Meta and Instagram, or native traffic on Taboola or Yahoo. We don’t want your growth potential to be limited in any way.
THE INVESTMENT
Pricing Built Around Scale.
We don't believe in bloated retainers or rigid agency pricing models. Our fees are structured as a percentage of ad spend — aligned with performance and growth.
The more you scale, the lower your management percentage.
Our Tiered Structure:
No hidden creative fees- 5% – 20% of total ad spend
- No surprise add-ons
- Higher spend = lower percentage
- No setup fees
This model ensures our incentives are aligned with yours: When you grow, we grow.
Free Creatives. Free Website Development. Zero Excuses.
Because winning campaigns require more than traffic — and our ultimate goal is to create, optimize, and scale real profitability for our clients.
WHAT'S INCLUDED
At No Additional CostUnlike most agencies, we do not charge extra for creative or landing page support.
Included in our management:
- Google Search Ad copywriting
- Landing page development
- Display ad creative
- Ongoing conversion optimization
- YouTube / Video ad creative
- A/B testing
- Landing page design
- Funnel recommendations
- Inbound lead & Sales Consulting
- Creative Design (Text ads, banner ads, videos)
We provide this because traffic without conversion is wasted spend.
If your landing pages or website are underperforming, we fix them. If your creative isn't converting, we rebuild it. If your sales intake process needs tweaking, we fine-tune it.
Our goal isn’t short-term campaign management — it's long term case and agency growth for both of us.
The Team
What Sets Us Apart?
Instead of being shuffled from salesperson to account manager to another account manager, you work directly with the owners. The decision-makers. The strategists. The people accountable for results.
We’ve been in digital marketing since 2010, and as business owners ourselves, we understand exactly what matters: return on investment. Every dollar you spend should have a purpose — and a path to profit.
Your success isn’t optional for us. It’s necessary.
Because as we build your campaigns, we’re building Discipline Digital into one of the most recognized PPC agencies in the United States over the next five years. When you partner with us, you work side-by-side with the two minds driving that vision forward.
From SEO and Google Search to programmatic exchanges, mobile app marketing, native, paid social, and more — we’ve executed high-performance campaigns across nearly every major digital channel, for both our own ventures and our clients.
In over 16 years in the industry, we’ve done the testing, made the mistakes, solved the problems, and refined the systems — so you don’t have to.
Client Testimonials
"Working directly with the owners means decisions happen fast. Our ROAS improved by 40% in the first quarter alone."
— John W.
"The scale of qualified cases we saw after switching to Discipline Digital's system was night and day. They understand legal intent better than any agency we've used."
— David R.
"Working directly with the owners means decisions happen fast. Our ROAS improved by 40% in the first quarter alone."